Lust! Brighton: A North Laine icon for the bold Bride

A must-visit shop offering beautiful lingerie and cheeky gifts in the heart of the North Laine.

The Story

If you have ever wandered through the vibrant, criss-crossing streets of the North Laine, you have likely stopped in your tracks outside a shop window filled with neon lights, elegant lace, and perhaps a strategically placed feather boa. That is Lust! Since opening its doors, this boutique has become a landmark of Brighton’s independent spirit. It was born from a desire to create a space that celebrates body positivity and pleasure in a way that feels empowering, stylish, and—most importantly—fun.

For a hen group, stepping into Lust! feels like a right of passage. It is miles away from the dusty, clinical shops of the past or the cheap plastic gimmicks found elsewhere. Instead, it is a beautifully curated treasure trove that reflects the city’s open-minded and playful soul. Whether you are the Maid of Honour looking for a sophisticated gift for the bride or the whole group wants to browse for something special to wear for a night out on the seafront, this boutique sets the perfect tone for a weekend of celebration.

What Makes It Special

The magic of Lust! lies in its atmosphere. It manages to be both high-end and incredibly welcoming. The staff are legendary for being approachable and expert at what they do, making everyone from the shyest bridesmaid to the most outgoing bride feel right at home. You will find walls lined with exquisite lingerie from independent designers, alongside a carefully chosen selection of books, gifts, and accessories that are designed to spark conversation and a fair few giggles.

For a Brighton hen party shopping trip, it serves as the ultimate icebreaker. The shop is bright, airy, and pink, avoiding the "hidden away" feel of traditional adult boutiques. It is a place where you can browse together, admire the craftsmanship of the silk slips, and pick up some "naughty but nice" treats that actually boast high quality. It’s about celebrating the bride’s new chapter with confidence and a wink.

"A beautiful shop with a lovely, inclusive atmosphere. The staff are incredibly helpful and knowledgeable without being pushy. It's the perfect place to find something special and feel completely comfortable while doing so."

Must-Try Highlights

The Lingerie Collection: From delicate lace bralettes to show-stopping sets, the range here focuses on inclusive sizing and stunning designs you won't find on the high street.
Unique Hen Gifts: Move over, plastic whistles. Think elegant silk eye masks, beautifully illustrated books, and high-quality accessories that the bride will actually keep.
The North Laine Vibe: Positioned right in the thick of it, a visit here allows you to soak up the best of Brighton’s independent shopping district.

Insider Tips

If you are planning to visit as a larger group, try to head there on a Friday afternoon or Saturday morning before the North Laine gets too packed. While the shop is welcoming to groups, it is a boutique space, so browsing in smaller clusters of three or four at a time usually makes for a more relaxed experience.

Ask the staff for recommendations if you are buying a gift for the bride. They are fantastic at helping you find something that suits her personality, whether she’s more "classic romance" or "bold and daring." Also, keep an eye on their window displays; they change frequently and are basically a Brighton tourist attraction in their own right—the perfect backdrop for a quick group photo before you head off for cocktails.

Address: 26 Gardner Street, Brighton, BN1 1UP
Opening Hours: Monday to Saturday: 10:30 am – 6:30 pm | Sunday: 11:00 am – 5:00 pm
Website: [suspicious link removed]
Booking: No booking required for browsing, but you can call 01273 671167 for specific stock enquiries.

Don't Miss

A trip to Lust! is about more than just a quick purchase; it is about embracing the liberated, joyful energy that Brighton is famous for. Once you have found your treasures, you are just steps away from some of the city’s best coffee spots and pubs. It is these moments—the shared laughs over a cheeky gift and the stroll through the colourful streets—that turn a standard trip into an unforgettable getaway.